Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Bringing in other writers


This is a strategy that can bring a number of benefits as your blog grows. As we discussed earlier, as your blog traffic increases, so will your workload with an ever increasing number of comments and e-mails to answer. You may well find that the time you have for writing new posts diminishes. This is where bringing in guest writers can be a big help. You can use them to create content so you don't have to.

There will also be periods when you can't devote time to your blog, for example, during vacations or when other work activities have to take priority. Again, a guest writer can provide a much-needed break from your blog work.

Unless you are very lucky, you will also experience a common problem faced by most bloggers: writer's block. If you can't think of anything to write about, bring someone else in to plug the gap.

Guest...