Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Case study—WPBizGuru design


As I mentioned earlier, we'll be using the Thematic theme framework to apply a custom design to the WPBizGuru blog. All the design work we'll be doing will only require changes to the stylesheets.

Note

Child themes

In version 2.7, WordPress introduced the concept of child themes. This means you can create a new theme that uses an existing theme as its base, or parent. The beauty of this is that you don't have to edit the parent theme. All you need to do is create a new stylesheet (style.css) for your child theme, which will override the stylesheet of the parent. In effect, WordPress is using the templates and functionality from the parent theme and applying the styles from the child theme.

This means that if the developers of your parent theme make an update, you can just...