Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Using video


In addition to images, video is also a great way to make your blog more engaging. You may want to shoot your own videos or use ones made by other people. If you have your own videos, it's possible to host them on your own web space and embed a media player in your blog posts to show them. However, this could be quite costly in terms of the bandwidth allowance from your web hosts as video files can be very large.

It's probably better (and easier) to upload your videos to a video sharing service such as YouTube or Google Video and use WordPress Embeds to display them.

Note

Since WordPress 2.9, it's now far easier to embed videos, images, and other content into your WordPress blogs. See http://codex.wordpress.org/Embeds for more information.

This has a couple of benefits over hosting videos on your own web space. First, it ...