Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Adding a favicon


The final image technique we'll look at will give your blog a really professional touch. It involves a special kind of image known as a favicon. This is the icon that you see in your browser address bar on many websites you visit. If a website is using a favicon, it will also be displayed in your browser's favorites folder next to the website link (hence the name, favicon).

We'll go through the procedure for adding a favicon to your live blog, as there is little point in having one on your local development server (you may have noticed that XAMPP comes with its own favicon, anyway).

A favicon must be a square image of 16 pixels (that is, 16 x 16). You may be able to use your website logo or create a special square version of it. Another option is to make a completely new image—maybe using the initial letters of your blog. For WPBizGuru...