Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Other static content


Besides the About page there may be other static content that you should add to your blog. If you have another website as well as your blog, ask yourself whether you could bring that content into WordPress, so that all your web content is together in one place.

There are many other static pages that you may wish to add. For example, designers, photographers, and artists often have a portfolio page to display their work. Or you may wish to set up a page to showcase a handful of your bestselling products. If you've written a book you could add a book page with some blurb and a link to Amazon. As you know, WordPress is more than capable of handling static content alongside your dynamic blog posts.