Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Search engine submissions


We've now highlighted some of the most important SEO strategies. Once you've spent some time implementing these on your blog, it's time to submit it to the search engines.

The big four

If your blog has been around for some time, then most likely it has already been crawled and indexed by the big four search engines (Google, Yahoo!, Bing, and Ask). You can check if they already have it indexed by searching for your home page URL in each of the big four. If you get results in return, they already have it and there is no need to submit it.

If there are no results returned for your URL, it means the search engines have not found it yet. In which case, you can submit it to Google, Yahoo, and Bing (Ask does not have a facility for submitting your URL). If your blog is new, make sure there is a fair amount...