Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

SEO software and tools


There are many tools and applications that claim to help you optimize your site and/or submit it to the search engines. These vary greatly in their usefulness and value for money. If you decide you need some automated help with your SEO (and there's no denying, some of these tools can save hours) I recommend you research the market carefully before you part with any of your marketing budget. SEO products and services are big business and there are plenty of charlatans out there who have jumped on the bandwagon just to make a quick buck. Having said that, there are some excellent tools from reputable vendors. We will look at some of the better ones in the following pages (I also regularly review SEO tools on my blog at http://blog.paulthewlis.com/seo-tools).

Web CEO

This is one I strongly suggest you take a look at. Web ...