Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Using Twitter


Twitter (http://www.twitter.com) is a micro-blogging platform available via the Web, IM, and mobile devices. It allows you to publish short, quick-fire messages called Tweets, up to 140 characters in length, aimed at answering a simple question: What's happening? You can invite people to follow your Tweets and in turn, you follow theirs. It's a very social medium, which is one of its major attractions to bloggers.

So, what can it do for your blog? Well, as with many Web 2.0 applications, people are still figuring out exactly how they can use it to best effect. At its simplest level, it's just a way of keeping in touch with your friends, family, and colleagues. But it could be used as another channel to publicize your blog.

The most obvious way of putting it to work on your blog is to supplement your RSS feed...