Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Feeding off the blogosphere


Blogrolls have been around for a long time. Many people regard them as a standard feature on any blog. I tend to agree with that point of view. Generally, I find blogrolls useful and they give me an extra insight into the mind of the blogger by showing me his or her favorite links. However, more and more blogs are choosing not to display a blogroll. Probably the main reason for this decision is the difficulty in maintaining a long list of links and the politics that may arise as decisions have to be made about which to add and which to remove. There is also the SEO issue I mentioned previously.

As an alternative (or even in addition) to a blogroll, some bloggers now include headlines from other blogs using the RSS feeds from those blogs. Usually they only do this for a handful of their most favorite blogs, maybe no more...