Book Image

Drupal 7 Social Networking

Book Image

Drupal 7 Social Networking

Overview of this book

Drupal is ideally equipped to serve as a base system for creating a custom social networking site like Facebook or MySpace. While these large social networks have their place, niche social networking websites can help promote businesses, products, projects, and hobbies of any nature. Drupal 7 Social Networking provides careful instructions and clear explanations to take you through the setup and management of your social network site, covering topics from users, to marketing, to maintenance. It will help you create your own social networking site, suitable for whatever audience you choose! Starting from the very basics of both Drupal and Social Networking, right through to more complicated aspects, you will progressively learn how to add to and expand your social networking site and add more features. You will learn how to secure your social network, deploy it on the Internet, and keep it running and well maintained. As social networking sites rely on the participation of their users, this book helps you to structure your site in such a way so that users can easily and enjoyably contribute, thus creating a powerful social network.
Table of Contents (22 chapters)
Drupal 7 Social Networking
Credits
About the Author
Acknowledgement
About the Reviewers
www.PacktPub.com
Preface
Index

Search Engine Optimization


One way to increase traffic to our website is through Search Engine Optimization (SEO). This involves ensuring the content and the structure of our site are well optimized for search engines, making it easier for them to access our sites, and digest the important content. The other aspect is with regards to inbound links to our site.

Therefore, search engine optimization can be broken down into two primary areas:

  • On-site search engine optimization, focusing on changes to the actual website itself

  • Off-site search engine optimization, focusing on building up a reputation for the website through reputable, high quality, inbound links

Let us take a brief look at these two methods.

On-site SEO

On-site SEO requires us to ensure that the website itself is suitably structured, and the content is appropriate and up-to-date, encouraging search engines to index the site, and helping them realize which content is most relevant within the site.

Headings

Properly structured pages make...