Book Image

Drupal 7 Social Networking

Book Image

Drupal 7 Social Networking

Overview of this book

Drupal is ideally equipped to serve as a base system for creating a custom social networking site like Facebook or MySpace. While these large social networks have their place, niche social networking websites can help promote businesses, products, projects, and hobbies of any nature. Drupal 7 Social Networking provides careful instructions and clear explanations to take you through the setup and management of your social network site, covering topics from users, to marketing, to maintenance. It will help you create your own social networking site, suitable for whatever audience you choose! Starting from the very basics of both Drupal and Social Networking, right through to more complicated aspects, you will progressively learn how to add to and expand your social networking site and add more features. You will learn how to secure your social network, deploy it on the Internet, and keep it running and well maintained. As social networking sites rely on the participation of their users, this book helps you to structure your site in such a way so that users can easily and enjoyably contribute, thus creating a powerful social network.
Table of Contents (22 chapters)
Drupal 7 Social Networking
Credits
About the Author
Acknowledgement
About the Reviewers
www.PacktPub.com
Preface
Index

User retention


Another important aspect of marketing, is marketing with existing users, keeping them coming back to the site to make the site more useful and relevant for other users.

E-mails for the user's action

Regular e-mails can remind users about the site, if they have forgotten about it, or not had time to visit for a while. We don't want to send them lots of e-mails to nag them into returning, but, we can e-mail them with relevant updates. For example, when someone tries to connect with them on the site, or when they receive a message through the site, we e-mail the user to notify them of this.

This also doubles as a reminder to our users, and if the user connecting with them is of interest to them, it may help members who have lapsed in their interaction with the site to return.

User feedback

By asking the user for feedback, and ideas for improvement, they can feel more engaged and involved in the site. This also gives us feedback to use, ideas to discuss, and new features to implement...