With this chapter behind us, the knowledge required for most of the substantial and persistent efforts you are going to undertake to drive traffic to your site or blog are complete.

You now know how to leverage the WordPress community to create relationships and trust that can help to increase your reach and generate traffic. This is a unique advantage that is made easy by WordPress.com's subscription management facility and tag surfing features.

We also looked at how RSS can help to tie people into your site by offering them an easy way to access the main headlines and teasers. Having this powerful feature automatically available on WordPress is a great advantage over other platforms. This chapter's exercises also go into more detail about how FeedBurner can be used to monetize and enhance the traffic generated by your feeds.

Advertising was given a "use with caution" flavor. Hopefully you have understood that it is important to weigh up the advantages and disadvantages of paying...