Book Image

Joomla! Search Engine Optimization

By : Ric Shreves
Book Image

Joomla! Search Engine Optimization

By: Ric Shreves

Overview of this book

Joomla! is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.Joomla! Search Engine Optimization will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.In Joomla! Search Engine Optimization you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your particular site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign. Joomla! Search Engine Optimization will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
Table of Contents (11 chapters)

Social media optimization


Social media has grown to take a significant role in search marketing. Your site should be optimized for social media, making it easy for your site visitors to save, share, and comment on your content. Take advantage of the trends in social interaction as mentioned in the following:

  • Make it easy to recommend or share your content on the most popular social networks

  • Facilitate bookmarking and tagging

  • Provide comment functionality, monitor, and interact

  • For rich media, make it easy for others to share it with their friends and site visitors

  • Offer subscription functionality, whether by e-mail, RSS, or both

Note

Joomla! provides several extensions that make it easy for you to add share buttons on your content items. Implement those extensions and make sure the buttons are available on all your content items. See Chapter 3, Useful Extensions to Enhance SEO, for a list of suggestions.

As the webmaster of a site, you should make social media part of your content management strategy...