Book Image

Drupal Search Engine Optimization

By : Ric Shreves
Book Image

Drupal Search Engine Optimization

By: Ric Shreves

Overview of this book

Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it. Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO. In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign. Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
Table of Contents (11 chapters)

Configuring your site's RSS feeds


RSS feeds are an effective way of exposing your site's content both to users and to the various indexing services. Drupal comes with RSS capabilities; you don't need to add any extensions to publish your site's content via RSS. You do, however, need to configure the feed and add the subscription link to your site.

There are two steps to the task we need to complete. First, we need to configure the RSS feed, then we need to add a link to the feed on our site's pages.

To set up the feed, follow the given steps:

  1. 1. Access the admin dashboard of your Drupal site.

  2. 2. Click on the Configuration link on the admin navigation menu at the top of the page.

  3. 3. Find the Web Services section of the page and select the option RSS publishing.

  4. 4. Enter some descriptive text in the Feed description field. Make sure you keep your keyphrase strategy in mind here, but also make sure it is user-friendly and useful.

  5. 5. Set the Feed content combobox to Title plus teaser. This will encourage...