Book Image

Kentico CMS 5 Website Development: Beginner's Guide

By : Thom Robbins
Book Image

Kentico CMS 5 Website Development: Beginner's Guide

By: Thom Robbins

Overview of this book

<p>There are over 1.7 billion internet users today. What are you doing to manage your web presence and reach your potential audience? A successful website guarantees serious business benefits and substantial cost savings for your company. Kentico CMS provides a flexible, all-in-one solution for web developers to create sites that ensure increase in brand loyalty, customer support savings and better brand management. However, making full use of Kentico CMS for attracting potential audience requires some guidance.<br /><br />This practical guide gives you a head start using Kentico CMS to create professional and engaging web sites. It helps you get started quickly and covers how to build dynamic, scalable, and feature-rich websites that will keep your site visitors engaged and coming back. It moves beyond the basics to take advantage of the most powerful features to create highly interactive websites. Practical examples and tutorials show how to leverage the thirty-four different modules to create everything from a basic website to the most advanced and interactive e-commerce and social media sites. The focus is on clear instructions and easy-to-understand tutorials. This book is for you if you want to get the most out of any Kentico CMS installation!</p> <p>By the end of this book, you will have learned how to build a dynamic, discoverable, and scalable website.</p>
Table of Contents (16 chapters)
Kentico CMS 5 Website Development
Credits
About the Author
Acknowledgement
About the Reviewers
Preface

Time for action—Web analytics reporting


Now that we have enabled the Web analytics, we can view the reports available by performing the following step:

  1. 1. Log in to CMS Desk, select the Tools tab and Web analytics, as shown in the following screenshot:

What just happened?

The system contains the following standard reports:

Report name

Description

Browser types

Types of browsers site visitors used

Campaigns

Tracking of existing marketing campaigns

Conversions

Tracks behavior of site visitors

Countries

Tracks countries site visitors came from

File downloads

Tracks number of files downloaded from the CMS repository

File downloads - multilingual

Tracks files downloaded based on language

Invalid pages

Tracks the number of ASPX pages that were not found on the website and the most often requested invalid URLs

Page views

Tracks the number of displayed pages served by the CMS and the most often requested pages

Page views - multilingual

Tracks the number of displayed pages served...