Book Image

Building Online Stores with osCommerce: Beginner Edition

By : David Mercer
Book Image

Building Online Stores with osCommerce: Beginner Edition

By: David Mercer

Overview of this book

Using an easy-to-read and engaging style, this book introduces the fundamentals of osCommerce, and helps you build your first online store. It covers the out-of-the-box features of osCommerce, but it also shows you how to customize the application to your own needs. The book starts with the basics of downloading and installing osCommerce, or simply how to enable it on your Internet domain using the tools provided by your host. All of the most important configuration issues are explained, with clear instructions and advice to help you make the right choices. Once osCommerce is installed and configured, you will take a good look at how to work with your store's data including product information as well as other data which is responsible for keeping your site healthy. The all important topic of customization is also dealt with comprehensively. You will see how to develop attractive sites that will make your store a pleasure to browse and your products a pleasure to buy! Of course, no discussion on osCommerce would be complete without a look at how to obtain and treat payments. Using the modules provided with osCommerce you will be collecting money from your happy customers in no time! Once the reader has a fully fledged, and operational site it is time to look at deployment? an important topic for discussion if development has taken place on a development machine. The appendix will add a few tools to your armory and shed some light as to what is going on behind the scenes in case things go awry.
Table of Contents (13 chapters)

Search Engine Optimization


One of the most common goals for today’s e-commerce community is to appear high up on the big search engine rankings. As you should know, having a high ranking increases the chances of potential customers finding your site among the mass of other sites. So what is it that you can do to make your site rank as highly as possible without actually having to pay anyone to do it for you? Well, there is no straight answer to this, unfortunately, and many people will give you just as many different answers. However, there is a core set of things you can do that are known to help—they might vary in importance, but it is probably worth performing all of them. The following table highlights the most important optimizations or tasks, which you should consider performing:

Optimization

Explanation

Write web-enhanced copy

IMPORTANT: Think about how your target customers would find your store. What type of words would they use to find a shop like yours? Once you have come...