<p><span id="description" class="sugar_field">In this course, you will be introduced to important topics in web analytics with interesting hands-on projects to assess the performance of your website. This action-packed, must-have tutorial covers everything that you'd want to learn in web analytics for your website, and covers key concepts using R, Google Analytics, and the Flex dashboard. The course starts with an overview of key concepts such as segmentation followed by your first project, in the course of which you'll learn to plot visitors to a website in the last 6 months. </span></p> <p><span id="description" class="sugar_field">This is followed by plotting revenue over the last 12 months on the same website and also cumulative transactions. Towards the end, this course will teach you to plot loyal customers, returning customers, and average visits. </span></p> <p><span id="description" class="sugar_field"><span id="description" class="sugar_field"><br /> After having taken this course you will be able to carry out the segmentation and categorization of your website's traffic and recognize loyal visitors and the impact of social media on your visitors. All the code and supporting files for this course are available on Github at <a style="font-weight: normal;" href="https://www.packtpub.com/big-data-and-business-intelligence/visitor-insights-and-social-media-analytics-r-video" target="_new">https://www.packtpub.com/big-data-and-business-intelligence/visitor-insights-and-social-media-analytics-r-video</a></span></span></p> <h2><span class="sugar_field">Style and Approach</span></h2> <p><span class="sugar_field"><span id="trade_selling_points_c" class="sugar_field">This course has a 90% hands-on approach. We show every R technique useful for analyzing. Go through every exercise with the author to acquire exciting new skills!</span></span></p>