In the banking and finance sector, blockchain was first perceived as a threat when Bitcoin started to gain fame, supported by an active tech community, before realizing that some serious challenges could be advanced through this technology. Consequently, more and more projects were undertaken that led to an evolution of behaviors and spirits, turning the threat into an opportunity. Today, big actors are trying to get involved, sometimes successfully, sometimes for the sole marketing outgrowth, and sometimes for cautiously experimenting positive or negative outcomes.
As I am writing this chapter, other Fortune 500 companies are about to launch their own blockchain project. Nike is launching its cryptocurrency called Cryptokicks although we do not have much information yet about the project, which might focus on collectibles. Facebook...