Book Image

Mastering Magento

By : Bret Williams
Book Image

Mastering Magento

By: Bret Williams

Overview of this book

<p>Magento, the most popular open source e-commerce platform in the world, is both amazingly powerful and astoundingly complex. Learn from an experienced Magento "master" how to leverage the full power of Magento.<br /><br /><i>MASTERING MAGENTO</i> is the perfect companion guide for both newcomers and experienced Magento users. Designers, developers and store owners alike will have a better understanding of how Magento works, and how to take advantage of Magento's immense power to create online stores that help you sell.<br /><br />From planning your Magento installation through advanced techniques designed to make your store as successful as possible, this book is a roadmap for managing your Magento store.<br /><br />Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. Learn how to manage categories, products, design themes, extensions and more.<br /><br />Using real-world examples, screenshots and personal insights, you'll learn to truly master Magento.</p>
Table of Contents (17 chapters)
Mastering Magento
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Summary


Magento is, above all things, a selling tool, a means of presenting products, taking orders and payments, and managing the fulfillment of those orders. Even though there are common steps to ordering online, Magento provides one of the most comprehensive and versatile ordering mechanisms to consumers among open source platforms. If nothing else, this chapter has demonstrated the impressive scope of its functionality.

As you begin to move closer to launching your new Magento store, you will re-visit the various configurations and processes relating to the sales cycle. Don't be discouraged by this. In fact, I find that as I discover more of Magento's power, I am empowered to create more ways of promoting and selling to customers.

In this chapter, we:

  • Learned about the Magento sales process

  • Went through a typical order management process

  • Examined the various payment systems available in a default Magento installation

  • Explored shipping method configurations

  • Created a sales tax rule

  • Customized...