<p>Magento, the most popular open source e-commerce platform in the world, is both amazingly powerful and astoundingly complex. Learn from an experienced Magento "master" how to leverage the full power of Magento.<br /><br /><i>MASTERING MAGENTO</i> is the perfect companion guide for both newcomers and experienced Magento users. Designers, developers and store owners alike will have a better understanding of how Magento works, and how to take advantage of Magento's immense power to create online stores that help you sell.<br /><br />From planning your Magento installation through advanced techniques designed to make your store as successful as possible, this book is a roadmap for managing your Magento store.<br /><br />Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. Learn how to manage categories, products, design themes, extensions and more.<br /><br />Using real-world examples, screenshots and personal insights, you'll learn to truly master Magento.</p>