One of the most common goals for today’s e-commerce community is to appear high up on the big search engine rankings. As you should know, having a high ranking increases the chances of potential customers finding your site among the mass of other sites. So what is it that you can do to make your site rank as highly as possible without actually having to pay anyone to do it for you? Well, there is no straight answer to this, unfortunately, and many people will give you just as many different answers. However, there is a core set of things you can do that are known to help—they might vary in importance, but it is probably worth performing all of them. The following table highlights the most important optimizations or tasks, which you should consider performing:
Optimization |
Explanation |
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Write web-enhanced copy |
IMPORTANT: Think about how your target customers would find your store. What type of words would they use to find a shop like yours? Once you have come... |