Book Image

Practical Big Data Analytics

By : Nataraj Dasgupta
Book Image

Practical Big Data Analytics

By: Nataraj Dasgupta

Overview of this book

Big Data analytics relates to the strategies used by organizations to collect, organize, and analyze large amounts of data to uncover valuable business insights that cannot be analyzed through traditional systems. Crafting an enterprise-scale cost-efficient Big Data and machine learning solution to uncover insights and value from your organization’s data is a challenge. Today, with hundreds of new Big Data systems, machine learning packages, and BI tools, selecting the right combination of technologies is an even greater challenge. This book will help you do that. With the help of this guide, you will be able to bridge the gap between the theoretical world of technology and the practical reality of building corporate Big Data and data science platforms. You will get hands-on exposure to Hadoop and Spark, build machine learning dashboards using R and R Shiny, create web-based apps using NoSQL databases such as MongoDB, and even learn how to write R code for neural networks. By the end of the book, you will have a very clear and concrete understanding of what Big Data analytics means, how it drives revenues for organizations, and how you can develop your own Big Data analytics solution using the different tools and methods articulated in this book.
Table of Contents (16 chapters)
Title Page
Packt Upsell
Contributors
Preface

A roadmap to enterprise analytics success


In our experience, analytics, which is a fairly recent term compared to well-established terms such as data warehouse and others, requires a careful approach in order to ensure both immediate success and the consequent longevity of the initiative.

Projects that prematurely attempt to complete an initial analytics project with large-scale, high-budget engagement run the risk of jeopardizing the entire initiative if the project does not turn out as expected.

Moreover, in such projects, the outcome measures are not clearly defined. In other words, measuring the value of the outcome is ambiguous. Sometimes, it cannot be quantified either. This arises because the success of an analytics initiative has benefits beyond simply the immediate monetary or technical competencies. A successful analytics project often helps to foster executive confidence in the department's ability to conduct said projects, which in turn may lead to bigger endeavors.

The general...