Instagram is not just a platform for sharing photos and videos; with more than 300 million active users, it has become a popular platform for marketing. It becomes absolutely necessary for the brands and corporations to track the performance of various activities and users on Instagram to keep them ahead of the competition.
In this chapter, we will explore ways to get some interesting stats from the Instagram platform. Using the package instaR
v0.1.4, we will pull the data and use the analytics capabilities in R, to explore and answer interesting questions. Some of the data that we will be extracting in this chapter will be public media from a specific hashtag, location, or user, and we will also get user profile information, followers, and following details. We can also get some of the picture details such as the likes, comments, or captions used while posting; picture type, and much more.
The objective of this chapter is to use the aforementioned...