Book Image

Mastering Social Media Mining with R

Book Image

Mastering Social Media Mining with R

Overview of this book

With an increase in the number of users on the web, the content generated has increased substantially, bringing in the need to gain insights into the untapped gold mine that is social media data. For computational statistics, R has an advantage over other languages in providing readily-available data extraction and transformation packages, making it easier to carry out your ETL tasks. Along with this, its data visualization packages help users get a better understanding of the underlying data distributions while its range of "standard" statistical packages simplify analysis of the data. This book will teach you how powerful business cases are solved by applying machine learning techniques on social media data. You will learn about important and recent developments in the field of social media, along with a few advanced topics such as Open Authorization (OAuth). Through practical examples, you will access data from R using APIs of various social media sites such as Twitter, Facebook, Instagram, GitHub, Foursquare, LinkedIn, Blogger, and other networks. We will provide you with detailed explanations on the implementation of various use cases using R programming. With this handy guide, you will be ready to embark on your journey as an independent social media analyst.
Table of Contents (13 chapters)
Mastering Social Media Mining with R
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Index

Exploratory data analysis


EDA techniques are used for discovering patterns in the data, summarization, as well as for visualization of the data. It is an essential step in the data analysis process, which helps to formulate various hypotheses about the data.

The EDA techniques shall be broadly classified into three types: univariate, bivariate, and multivariate analysis. Let's implement a few of the EDA techniques on our dataset.

First, let's see what kind of data we are analyzing. Using the function sapply, we determine the various columns present in the dataset and the datatype of those columns:

sapply(ausersubset, class)

We get the following output:

Note

Note that the preceding screenshot is just a part of the output.

In order to get a basic understanding of the whole dataset, such as the distribution of the values of the columns, we can use the summary function to get the highlights of the dataset. For example, we will get the minimum, mean, median, maximum, and quartile values for each column...