Book Image

Machine Learning with R

By : Brett Lantz
Book Image

Machine Learning with R

By: Brett Lantz

Overview of this book

Machine learning, at its core, is concerned with transforming data into actionable knowledge. This fact makes machine learning well-suited to the present-day era of "big data" and "data science". Given the growing prominence of R—a cross-platform, zero-cost statistical programming environment—there has never been a better time to start applying machine learning. Whether you are new to data science or a veteran, machine learning with R offers a powerful set of methods for quickly and easily gaining insight from your data. "Machine Learning with R" is a practical tutorial that uses hands-on examples to step through real-world application of machine learning. Without shying away from the technical details, we will explore Machine Learning with R using clear and practical examples. Well-suited to machine learning beginners or those with experience. Explore R to find the answer to all of your questions. How can we use machine learning to transform data into action? Using practical examples, we will explore how to prepare data for analysis, choose a machine learning method, and measure the success of the process. We will learn how to apply machine learning methods to a variety of common tasks including classification, prediction, forecasting, market basket analysis, and clustering. By applying the most effective machine learning methods to real-world problems, you will gain hands-on experience that will transform the way you think about data. "Machine Learning with R" will provide you with the analytical tools you need to quickly gain insight from complex data.
Table of Contents (19 chapters)
Machine Learning with R
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
9
Finding Groups of Data – Clustering with k-means
Index

Understanding association rules


The result of a market basket analysis is a set of association rules that specify patterns of relationships among items. A typical rule might be expressed in the form:

In plain language, this association rule states that if peanut butter and jelly are purchased, then bread is also likely to be purchased. In other words, "peanut butter and jelly imply bread." Groups of one or more items are surrounded by brackets to indicate that they form a set, or more specifically, an itemset that appears in the data with some regularity. Association rules are learned from subsets of itemsets. For example, the preceding rule was identified from the set of {peanut butter, jelly, bread}.

Developed in the context of Big Data and database science, association rules are not used for prediction, but rather for unsupervised knowledge discovery in large databases, unlike the classification and numeric prediction algorithms presented in previous chapters. Even so, you will find that...