Book Image

Machine Learning with R

By : Brett Lantz
Book Image

Machine Learning with R

By: Brett Lantz

Overview of this book

Machine learning, at its core, is concerned with transforming data into actionable knowledge. This fact makes machine learning well-suited to the present-day era of "big data" and "data science". Given the growing prominence of R—a cross-platform, zero-cost statistical programming environment—there has never been a better time to start applying machine learning. Whether you are new to data science or a veteran, machine learning with R offers a powerful set of methods for quickly and easily gaining insight from your data. "Machine Learning with R" is a practical tutorial that uses hands-on examples to step through real-world application of machine learning. Without shying away from the technical details, we will explore Machine Learning with R using clear and practical examples. Well-suited to machine learning beginners or those with experience. Explore R to find the answer to all of your questions. How can we use machine learning to transform data into action? Using practical examples, we will explore how to prepare data for analysis, choose a machine learning method, and measure the success of the process. We will learn how to apply machine learning methods to a variety of common tasks including classification, prediction, forecasting, market basket analysis, and clustering. By applying the most effective machine learning methods to real-world problems, you will gain hands-on experience that will transform the way you think about data. "Machine Learning with R" will provide you with the analytical tools you need to quickly gain insight from complex data.
Table of Contents (19 chapters)
Machine Learning with R
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
9
Finding Groups of Data – Clustering with k-means
Index

Example – identifying frequently purchased groceries with association rules


As noted in this chapter's introduction, market basket analysis is used behind the scenes for the recommendation systems used in many brick-and-mortar and online retailers. The learned association rules indicate combinations of items that are often purchased together in a set. The acquired knowledge might provide insight into new ways for a grocery chain to optimize the inventory, advertise promotions, or organize the physical layout of the store. For instance, if shoppers frequently purchase coffee or orange juice with a breakfast pastry, then it may be possible to increase profit by relocating pastries closer to the coffee and juice.

In this tutorial, we will perform a market basket analysis of transactional data from a grocery store. However, the techniques could be applied to many different types of problems, from movie recommendations, to dating sites, to finding dangerous interactions among medications. In doing...