Book Image

Tableau Cookbook - Recipes for Data Visualization

By : Shweta Sankhe-Savale
Book Image

Tableau Cookbook - Recipes for Data Visualization

By: Shweta Sankhe-Savale

Overview of this book

Data is everywhere and everything is data! Visualization of data allows us to bring out the underlying trends and patterns inherent in the data and gain insights that enable faster and smarter decision making. Tableau is one of the fastest growing and industry leading Business Intelligence platforms that empowers business users to easily visualize their data and discover insights at the speed of thought. Tableau is a self-service BI platform designed to make data visualization and analysis as intuitive as possible. Creating visualizations with simple drag-and-drop, you can be up and running on Tableau in no time. Starting from the fundamentals such as getting familiarized with Tableau Desktop, connecting to common data sources and building standard charts; you will walk through the nitty gritty of Tableau such as creating dynamic analytics with parameters, blended data sources, and advanced calculations. You will also learn to group members into higher levels, sort the data in a specific order & filter out the unnecessary information. You will then create calculations in Tableau & understand the flexibility & power they have and go on to building story-boards and share your insights with others. Whether you are just getting started or whether you need a quick reference on a “how-to” question, This book is the perfect companion for you
Table of Contents (18 chapters)
Tableau Cookbook – Recipes for Data Visualization
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface
Index

Combining multiple visualizations into a dashboard


A very important yet often neglected aspect of dashboard design is its ability to communicate information in a seamless and coherent manner; without this, a dashboard becomes nothing more than a series of unrelated views and scattered information.

In order to make the dashboard more holistic and useful, it needs to be designed with a specific purpose in mind. Different people in an organization will need different slices of information and each resulting dashboard should be aligned to this specific purpose. For example, a CXO will typically want to look at a higher or macro level of information that gives him a pulse of the overall health of the business, whereas a marketing head would want to look at a more granular perspective, of say his customer segmentation and transactional behavior, in order to plan a more effective marketing strategy.

To create and use dashboards in Tableau, let us follow the recipe given here.

Getting ready

In order...