Hopefully, this chapter has convinced you that implanting and selling your dream product or service is an ongoing effort, not just a burst of speed and enthusiasm in the beginning. Success requires listening carefully to all constituents, and adapting your product, process, and marketing to optimize the experience for your customers.
This process of listening, adapting, and optimizing can't be done alone. You need to develop strong relationships with many people to make this happen. Who these people really are, and how to develop and nurture these relationships is the subject of our next chapter. Let's get started!