Using AWS for backups and archiving is very common and an easy entry point for organizations new to the cloud. The main reasons for the popularity of cloud-based backup solutions are AWS' global infrastructure, data durability SLAs, a rich ecosystem of partners and vendors, and compliance with regulations such as HIPAA, PCIDSS, and so on. Taking a phased approach that begins with using cloud storage as a backup data store is a reasonable and common approach. However, taking this further to create your application environment in the cloud can be good business continuity strategy. It is also easier to track the actual usage of the backup data on the cloud thereby presenting further opportunities to reduce your overall costs.

In most cases, the enterprise already has a well-established backup strategy, policy, and technology solution in place. They are not looking for a complete replacement. The primary motivation here is to leverage the cloud as...