Organizational alignment
Alignment across the organization is critical. Later in this chapter, we will talk about resistance to change, and when we should instigate change for the sake of it, without a clear vision or goals. This will create a high level of resistance in the organization. Alignment helps reduce resistance.
Important Note
Increased competitive advantage, increased revenue, increased profits, and reduced costs are just some of the things to expect with better organizational alignment.
Success with organizational alignment starts with answering the what, why, and how. Putting the appropriate measures in place at each step is what helps generate better alignment:
Figure 5.1 – Organizational alignment to generate results
Achieving alignment is fundamentally based on the three pillars of what, why, and how. The what phase revolves around making sure the mission statement is well defined. The strategy is also something that should...