Book Image

Introduction to R for Business Intelligence

By : Jay Gendron
Book Image

Introduction to R for Business Intelligence

By: Jay Gendron

Overview of this book

Explore the world of Business Intelligence through the eyes of an analyst working in a successful and growing company. Learn R through use cases supporting different functions within that company. This book provides data-driven and analytically focused approaches to help you answer questions in operations, marketing, and finance. In Part 1, you will learn about extracting data from different sources, cleaning that data, and exploring its structure. In Part 2, you will explore predictive models and cluster analysis for Business Intelligence and analyze financial times series. Finally, in Part 3, you will learn to communicate results with sharp visualizations and interactive, web-based dashboards. After completing the use cases, you will be able to work with business data in the R programming environment and realize how data science helps make informed decisions and develops business strategy. Along the way, you will find helpful tips about R and Business Intelligence.
Table of Contents (19 chapters)
Introduction to R for Business Intelligence
About the Author
About the Reviewers
R Packages Used in the Book
R Code for Supporting Market Segment Business Case Calculations

Chapter 8.  Web Dashboards with Shiny

Insights gathered from data are great, but interactive web-based insights are even better. As a business analyst, you strive to transform analysis into actionable insights that solve business problems and drive change. Poorly communicated insights diminish the value of your data project. The shift towards web-based technologies to deliver information has put increasing pressure on business analysts to communicate results via the Web. Shiny is a web application framework for R that harnesses the power of modern web technologies. You can build sophisticated web applications using simple pieces of R code that you already know. This chapter will teach you the building blocks of a Shiny web app:

  • Creating a basic Shiny app

  • Creating a marketing-campaign Shiny app

  • Deploying your Shiny app

Knowledge of web programming in HTML, CSS, or JavaScript is not required to develop Shiny apps; familiarity with them will help you understand Shiny and extend its core functionality...