Book Image

Introduction to R for Business Intelligence

By : Jay Gendron
Book Image

Introduction to R for Business Intelligence

By: Jay Gendron

Overview of this book

Explore the world of Business Intelligence through the eyes of an analyst working in a successful and growing company. Learn R through use cases supporting different functions within that company. This book provides data-driven and analytically focused approaches to help you answer questions in operations, marketing, and finance. In Part 1, you will learn about extracting data from different sources, cleaning that data, and exploring its structure. In Part 2, you will explore predictive models and cluster analysis for Business Intelligence and analyze financial times series. Finally, in Part 3, you will learn to communicate results with sharp visualizations and interactive, web-based dashboards. After completing the use cases, you will be able to work with business data in the R programming environment and realize how data science helps make informed decisions and develops business strategy. Along the way, you will find helpful tips about R and Business Intelligence.
Table of Contents (19 chapters)
Introduction to R for Business Intelligence
Credits
About the Author
Acknowledgement
About the Reviewers
www.PacktPub.com
Preface
References
R Packages Used in the Book
R Code for Supporting Market Segment Business Case Calculations

Credits

Author

Jay Gendron

Copy Editor

Vibha Shukla

Reviewers

Fabien Richard

Jeffrey Strickland, Ph.D.

Project Coordinator

Nidhi Joshi

Commissioning Editor

Veena Pagare

Proofreader

Safis Editing

Acquisition Editors

Usha Iyer

Manish Nainani

Indexer

Aishwarya Gangawane

Content Development Editor

Siddhesh Salvi

Graphics

Disha Haria

Technical Editor

Pranil Pathare

Production Coordinator

Nilesh Mohite