Book Image

Apache Spark Machine Learning Blueprints

By : Alex Liu
Book Image

Apache Spark Machine Learning Blueprints

By: Alex Liu

Overview of this book

There's a reason why Apache Spark has become one of the most popular tools in Machine Learning – its ability to handle huge datasets at an impressive speed means you can be much more responsive to the data at your disposal. This book shows you Spark at its very best, demonstrating how to connect it with R and unlock maximum value not only from the tool but also from your data. Packed with a range of project "blueprints" that demonstrate some of the most interesting challenges that Spark can help you tackle, you'll find out how to use Spark notebooks and access, clean, and join different datasets before putting your knowledge into practice with some real-world projects, in which you will see how Spark Machine Learning can help you with everything from fraud detection to analyzing customer attrition. You'll also find out how to build a recommendation engine using Spark's parallel computing powers.
Table of Contents (18 chapters)
Apache Spark Machine Learning Blueprints
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

Spark for churn prediction


In this section, we will start with a real-life business case description, and then review the steps for preparing the Apache Spark computing for our churn prediction project.

The use case

The YST Corporation is a big auto corporation selling and leasing vehicles to millions of customers. The company wishes to improve customer retention by using machine learning with big data, as they understand that consumers today go through a complex decision making process before purchasing or leasing a car, that it is becoming increasingly important to proactively identify customers that have a tendency to leave, and take preventive interventions to retain such customers.

The company has collected a lot of customer satisfaction data through their dealers and service centers as well as through their frequently conducted customer surveys. At the same time, the company has collected data for customers' online behavior from their web sites along with some social media data. Of course...