Book Image

Python Social Media Analytics

By : Siddhartha Chatterjee, Michal Krystyanczuk
Book Image

Python Social Media Analytics

By: Siddhartha Chatterjee, Michal Krystyanczuk

Overview of this book

Social Media platforms such as Facebook, Twitter, Forums, Pinterest, and YouTube have become part of everyday life in a big way. However, these complex and noisy data streams pose a potent challenge to everyone when it comes to harnessing them properly and benefiting from them. This book will introduce you to the concept of social media analytics, and how you can leverage its capabilities to empower your business. Right from acquiring data from various social networking sources such as Twitter, Facebook, YouTube, Pinterest, and social forums, you will see how to clean data and make it ready for analytical operations using various Python APIs. This book explains how to structure the clean data obtained and store in MongoDB using PyMongo. You will also perform web scraping and visualize data using Scrappy and Beautifulsoup. Finally, you will be introduced to different techniques to perform analytics at scale for your social data on the cloud, using Python and Spark. By the end of this book, you will be able to utilize the power of Python to gain valuable insights from social media data and use them to enhance your business processes.
Table of Contents (17 chapters)
Title Page
About the Authors
About the Reviewer
Customer Feedback

Chapter 3. Uncovering Brand Activity, Popularity, and Emotions on Facebook

From the time we wake up in the morning until we go to sleep, brands play a big part in our lives. The brands such as those that produce toothbrushes, coffee, cars, and clothing, among others, are all vital for our day to day living. There is one brand that is not in the same bracket, but is equally important, Google. Our lives are incomplete without searching on Google. We search for all kinds of information on Google regarding our day to day necessities. While such information adds to our knowledge, conversely, it also means that Google also gets to know a lot about us. However, it could be interesting to know a bit about Google. According to Interbrand, a brand consultancy company, Google is among the world's top brands along with Apple, Facebook, and Coca-Cola. In this chapter, we will explore how to use social media analytics to learn about brands. Facebook is a leading platform that the world's foremost brands...