Book Image

Python Social Media Analytics

By : Siddhartha Chatterjee, Michal Krystyanczuk
Book Image

Python Social Media Analytics

By: Siddhartha Chatterjee, Michal Krystyanczuk

Overview of this book

Social Media platforms such as Facebook, Twitter, Forums, Pinterest, and YouTube have become part of everyday life in a big way. However, these complex and noisy data streams pose a potent challenge to everyone when it comes to harnessing them properly and benefiting from them. This book will introduce you to the concept of social media analytics, and how you can leverage its capabilities to empower your business. Right from acquiring data from various social networking sources such as Twitter, Facebook, YouTube, Pinterest, and social forums, you will see how to clean data and make it ready for analytical operations using various Python APIs. This book explains how to structure the clean data obtained and store in MongoDB using PyMongo. You will also perform web scraping and visualize data using Scrappy and Beautifulsoup. Finally, you will be introduced to different techniques to perform analytics at scale for your social data on the cloud, using Python and Spark. By the end of this book, you will be able to utilize the power of Python to gain valuable insights from social media data and use them to enhance your business processes.
Table of Contents (17 chapters)
Title Page
About the Authors
About the Reviewer
Customer Feedback

Chapter 4. Analyzing Twitter Using Sentiment Analysis and Entity Recognition

A powerful means of communication that has grown popular in the last decade or so has been microblogging, which is the art of broadcasting short, crisp messages through the internet to a large audience. The leader of the microblogging movement has been Twitter, with millions of tweets (short messages with 140 character text messages with pictures and videos) being sent through its platform by over 300 million monthly active users. Twitter is used across the world by individuals, companies, political parties, celebrities, media, authors, and almost everyone else. The type of messages that are sent varies from mindless chatter to conversational topics to promotional content and news. Unlike traditional media, the popularity of Twitter is due to its brief and instantaneous nature, which allows people to consult or broadcast important pieces of information at a split second at the very moment. Countless breaking and...