Book Image

Learning Social Media Analytics with R

By : Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
Book Image

Learning Social Media Analytics with R

By: Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma

Overview of this book

The Internet has truly become humongous, especially with the rise of various forms of social media in the last decade, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the reader to understand the current social media landscape and to learn how analytics can be leveraged to derive insights from it. This data can be analyzed to gain valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers frame business problems and solve them using social data. The book will also cover several practical real-world use cases on social media using R and its advanced packages to utilize data science methodologies such as sentiment analysis, topic modeling, text summarization, recommendation systems, social network analysis, classification, and clustering. This will enable readers to learn different hands-on approaches to obtain data from diverse social media sources such as Twitter and Facebook. It will also show readers how to establish detailed workflows to process, visualize, and analyze data to transform social data into actionable insights.
Table of Contents (16 chapters)
Learning Social Media Analytics with R
About the Author
About the Reviewer
Customer Feedback

Chapter 2. Twitter – What's Happening with 140 Characters

An article in Forbes in 2012 outlined research undertaken by a Paris-based analytics firm. The research had found Jakarta to be the world's most active Twitter city (source: This may be a surprise, given the population count and other dynamics of the city, but such insights aren't jaw-dropping any more. The world is now a place where every other person has a virtual identity on numerous social networking platforms. The previous chapter gave you a quick glimpse into what a social network is (in case you didn't already know it) and this chapter will build on those concepts and set the tone for the rest of the book.

Twitter, as we all know, is a chirpy social network that's meant for sharing information at break-neck speeds. Technically, it is a microblogging platform which helps its users share information in small...