Book Image

Learning Social Media Analytics with R

By : Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
Book Image

Learning Social Media Analytics with R

By: Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma

Overview of this book

The Internet has truly become humongous, especially with the rise of various forms of social media in the last decade, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the reader to understand the current social media landscape and to learn how analytics can be leveraged to derive insights from it. This data can be analyzed to gain valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers frame business problems and solve them using social data. The book will also cover several practical real-world use cases on social media using R and its advanced packages to utilize data science methodologies such as sentiment analysis, topic modeling, text summarization, recommendation systems, social network analysis, classification, and clustering. This will enable readers to learn different hands-on approaches to obtain data from diverse social media sources such as Twitter and Facebook. It will also show readers how to establish detailed workflows to process, visualize, and analyze data to transform social data into actionable insights.
Table of Contents (16 chapters)
Learning Social Media Analytics with R
About the Author
About the Reviewer
Customer Feedback

Understanding GitHub

It's always advisable to be more familiar with the domain before processing or analyzing any data. Hence before understanding how to extract, process, and analyze data from GitHub, we will spend some time on understanding more about GitHub, its vision, and the major features which are used across the world by software and technology enthusiasts.

As mentioned before, the core of GitHub is a web-based service for hosting Git repositories. You can think of a repository as a directory or a folder containing multiple folders or subdirectories, code files, and other assets such as images, media, documents, and so on. People build software by collaborating together on various repositories which they create and maintain. Open source principles are promoted on GitHub and various open source projects and software are developed, improved, and maintained using GitHub. Anyone can be an open source contributor by talking to the members of a project maintained in a repository, adhering...