Book Image

Learning Social Media Analytics with R

By : Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
Book Image

Learning Social Media Analytics with R

By: Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma

Overview of this book

The Internet has truly become humongous, especially with the rise of various forms of social media in the last decade, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the reader to understand the current social media landscape and to learn how analytics can be leveraged to derive insights from it. This data can be analyzed to gain valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers frame business problems and solve them using social data. The book will also cover several practical real-world use cases on social media using R and its advanced packages to utilize data science methodologies such as sentiment analysis, topic modeling, text summarization, recommendation systems, social network analysis, classification, and clustering. This will enable readers to learn different hands-on approaches to obtain data from diverse social media sources such as Twitter and Facebook. It will also show readers how to establish detailed workflows to process, visualize, and analyze data to transform social data into actionable insights.
Table of Contents (16 chapters)
Learning Social Media Analytics with R
About the Author
About the Reviewer
Customer Feedback



Raghav Bali

Dipanjan Sarkar

Tushar Sharma


Karthik Ganapathy

Commissioning Editor

Amey Varangaonkar

Acquisition Editor

Tushar Gupta

Content Development Editor

Amrita Noronha

Technical Editor

Akash Patel

Copy Editors

Vikrant Phadkay

Safis Editing

Project Coordinator

Shweta H Birwatkar


Safis Editing


Pratik Shirodkar


Tania Dutta

Production Coordinator

Shantanu Zagade

Cover Work

Shantanu Zagade