Book Image

The Infinite Retina

By : Irena Cronin, Robert Scoble
Book Image

The Infinite Retina

By: Irena Cronin, Robert Scoble

Overview of this book

What is Spatial Computing and why is everyone from Tesla, Apple, and Facebook investing heavily in it? In The Infinite Retina, authors Irena Cronin and Robert Scoble attempt to answer that question by helping you understand where Spatial Computing?an augmented reality where humans and machines can interact in a physical space?came from, where it's going, and why it's so fundamentally different from the computers or mobile phones that came before. They present seven visions of the future and the industry verticals in which Spatial Computing has the most influence?Transportation; Technology, Media, and Telecommunications; Manufacturing; Retail; Healthcare; Finance; and Education. The book also shares insights about the past, present, and future from leading experts an other industry veterans and innovators, including Sebastian Thrun, Ken Bretschneider, and Hugo Swart. They dive into what they think will happen in Spatial Computing in the near and medium term, and also explore what it could mean for humanity in the long term. The Infinite Retina then leaves it up to you to decide whether Spatial Computing is truly where the future of technology is heading or whether it's just an exciting, but passing, phase.
Table of Contents (6 chapters)

Spatial Computing World-Makers

In our previous chapters, we covered seven verticals that will be impacted by Spatial Computing. Here, we introduce seven people who we feel will be especially instrumental in making Spatial Computing technologies successful and profitable. Let's meet Raffaella Camera, Dr. Brennan Spiegel, Rob Coneybeer, Ken Bretschneider, John Borthwick, Hugo Swart, and Sebastian Thrun.

The Market Illuminator

Raffaella Camera, Managing Director and Global Head of Innovation and Market Strategy, XR at Accenture Interactive

"Product placement and assortment in a store and on a shelf isn't just guesswork," says Raffaella Camera, Managing Director, Global Head of Innovation and Market Strategy, XR (Extended Reality) at Accenture Interactive.

She sees radical changes coming to retail due to Spatial Computing and is, with her team, already saving consumer products brands and retailers billions of dollars through her research. She is...