Now that we have seen the design process in action, let's apply the design process to an example design project for a mobile device.

Imagine that during the research phase of the project with our last client, futbolfinder.com, we found that they really needed something to help with the marketing of their store to maintain a competitive edge. Many ideas were brainstormed with the marketing team, such as online advertising and search engine optimization. However, the one idea that captured everyone's interest was the creation of an application for a mobile device that would be of particular interest to their target market. The competitive analysis performed earlier showed that a couple of other larger sporting good companies had made similar attempts. However, they were rated very low, and didn't appear to offer a compelling reason for the customer to download and install the app. It would appear that they might be able to set themselves...