When you are ready with your app listing, one of the most essential components that plays an important role in the success of the app is the visibility of the app, among other players in the similar domain of app. Google Play Search is key for users to find relevant and popular apps for their Android device. For this very fact, it is important to constantly improve your app store listing and perform optimization steps to help your app be discovered by users on Google Play.
App Store Optimization (ASO) is a continuous process of improving the characteristics of the app for creating visibility for the app and stimulating more downloads from app stores. To achieve this, app developers need to focus on several factors, such as app name, keywords, descriptions, graphical assets, and promotional video.
There are a couple of myths surrounding...