Book Image

Mastering Firebase for Android Development

By : Ashok Kumar S
Book Image

Mastering Firebase for Android Development

By: Ashok Kumar S

Overview of this book

Firebase offers a wide spectrum of tools and services to help you develop high-quality apps in a short period of time. It also allows you to build web and mobile apps quickly without managing the infrastructure.Mastering Firebase for Android Development takes you through the complete toolchain of Firebase,including the latest tools announced in Google IO 2018 such as Firebase ML-Kit, FireStore, and Firebase Predictions. The book begins by teaching you to configure your development environment with Firebase and set up a different structure for a Firebase real-time database. As you make your way through the chapters, you’ll establish the authentication feature in Android and explore email and phone authentication for managing the on-boarding of users. You’ll be taken through topics on Firebase crash reporting, Firebase functions, Firebase Cloud, Firebase Hosting, and Cloud Messaging for push notifications and explore other key areas in depth. In the concluding chapters, you will learn to use Firebase Test Lab to test your application before using Firebase Performance Monitoring to trace performance setbacks. By the end of the book, you will be well equipped with the Firebase ecosystem, which will help you find solutions to your common application development challenges.
Table of Contents (23 chapters)
Title Page
Copyright and Credits
Packt Upsell
Application Usage Measuring and Notification, Firebase Analytics, and Cloud Messaging
Bringing Everyone on the Same Page, Firebase Invites, and Firebase App Indexing
Making a Monetary Impact and Firebase AdMob and AdWords
Flexible NoSQL and Cloud Firestore
Analytics Data, Clairvoyant, Firebase Predictions

Chapter 12. Making a Monetary Impact and Firebase AdMob and AdWords

"Creative without strategy is called Art, Creative with strategy is called Advertising."

- Prof. Jef I Richards

Firebase offers two more services, namely AdWords and AdMob. These tools are exclusively dedicated to application promotions and advertisements. AdWords help in getting more users to install the application, understanding the insights about users, and converting users into active users. AdWords can run targeted ad campaigns based on the Google Analytics data. AdWords can also make use of Firebase Analytics to create an audience for specific campaigns to engage the user base. After connecting AdWords to Firebase, developers or the digital marketing team get the powerful utilities that assist in AdWords investment for installs and in-app purchase actions. 

AdMob helps in generating the revenue from your applications. AdMob can also be integrated with Firebase Analytics for more insights. AdMob allows developers to create...