About the Authors
Luca Massaron is a data scientist and a marketing research director who specializes in multivariate statistical analysis, machine learning, and customer insight, with more than a decade of experience in solving real-world problems and generating value for stakeholders by applying reasoning, statistics, data mining, and algorithms. From being a pioneer of web audience analysis in Italy to achieving the rank of top ten Kaggler on kaggle.com, he has always been passionate about everything regarding data and analysis and about demonstrating the potentiality of data-driven knowledge discovery to both experts and nonexperts. Favoring simplicity over unnecessary sophistication, he believes that a lot can be achieved in data science by understanding and practicing the essentials of it.
John Mueller is a freelance author and technical editor. He has writing in his blood, having produced 111 books and more than 600 articles to date. The topics range from networking to artificial...