Book Image

Microsoft Dynamics CRM 2016 Customization - Second Edition

By : Nicolae Tarla
Book Image

Microsoft Dynamics CRM 2016 Customization - Second Edition

By: Nicolae Tarla

Overview of this book

Microsoft Dynamics CRM is a Microsoft solution to satisfy the various needs of customer relationship management and is already equipped to be flexible to meet the needs of businesses. With Microsoft Dynamics CRM 2016, many new features were added for social, marketing, sales, and integration with other tools. These features add many dimensions to customization. This book will not only showcase how CRM can be customized, but will also be your guide on how the latest advancements in Dynamics CRM 2016 can be used to benefit your business. You will learn how to enhance the functionality of Microsoft Dynamics CRM 2016 and use it to serve different businesses of various scales. You will see how to get ready to customize CRM and then quickly move on to grasp the CRM app structure, which will help you customize Dynamics CRM better. You will find out how to customize CRM for sales, service, marketing, and social. We’ll also show you how CRM 2016 can be seamlessly embedded into various productivity tools, and how to customize CRM for machine learning and contextual guidance. Finally, we’ll also cover the latest advancements in CRM’s mobile capabilities and its complete offline support so you can better customize it.
Table of Contents (13 chapters)
Microsoft Dynamics CRM 2016 Customization Second Edition
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

About the Reviewer

Ian Grieve is a Microsoft® Most Valuable Professional for Microsoft Dynamics GP and is also a certified Dynamics CRM consultant specializing in the delivery of Microsoft Dynamics GP and CRM projects. He is the ERP Practice Manager at Perfect Image Ltd. and a Microsoft Partner and VAR in the North East of England.

Ian has worked with Microsoft Dynamics GP since 2003 and, since then, has dealt with all aspects of the product life cycle from presales to implementation, to technical and functional training, to post go-live support, and subsequent upgrades and process reviews.

Alongside his work with Microsoft Dynamics GP, he has fulfilled a similar role since joining Perfect Image, dealing with Microsoft Dynamics CRM with special emphasis on project delivery and the training of end users on the management of sales, marketing, and service.

Ian is the author of Microsoft Dynamics GP 2013 Financial Management, Implementing the Microsoft Dynamics GP Web Client and Microsoft Dynamics GP Workflow 2.0, coauthor of Microsoft Dynamics GP 2013 Cookbook, produced the Microsoft Dynamics GP Techniques online learning course, and was the technical reviewer for several Microsoft Dynamics CRM books published by Packt Publishing including Microsoft Dynamics CRM 2011 Cookbook.

In his spare time, Ian runs the azurecurve – Ramblings of a Dynamics GP Consultant (http://www.azurecurve.co.uk) blog dedicated to Microsoft Dynamics GP and related products.

The most recent offshoot of running his blog is that Ian started writing plugins to extend the functionality of the blogging platform, WordPress. A new site, azurecurve WordPress Development (http://wordpress.azurecurve.co.uk), contains information on his plugins, and so does the new blog, where he discusses how development of plugins is done.