A campaign is an awareness or branding program that a company runs to promote its products or business. An organization can run campaigns through various channels, for example, seminar, trade show, advertisement, banner, billboards, and e-mail blast. Through a campaign, an organization can generate prospects (a person or another organization who is interested in your product or business).

Salesforce allows the marketing team to capture their campaign plan, manage, track, and execute it within Salesforce. It is very easy to capture new prospects directly from your corporate website's Contact Us form into Salesforce or capture prospects from GoToWebinar register attendees for an event to Salesforce. Then, you can associate those prospects to campaign to track in the future to see how successful the marketing effort was. The marketing team can also send a mass e-mail to prospects, that too within Salesforce.