Book Image

Salesforce CRM Admin Cookbook. - Second Edition

Book Image

Salesforce CRM Admin Cookbook. - Second Edition

Overview of this book

Salesforce CRM is a market-leading customer relationship management (CRM) application that is accessed over the internet. This application greatly enhances a company's sales performance, improves customer satisfaction, and provides a robust customer relationship management system for an organization. Salesforce CRM Admin Cookbook, Second Edition enables you to instantly extend and unleash the power of Salesforce CRM and its Lightning Experience framework. It provides clear, comprehensive instructions along with detailed screenshots and code. Whether you are looking for solutions to enhance the core features, such as data management, process automation, data validation, and home page administration, or are looking for ideas on advanced customization techniques, this book will provide you with immediate, practical, and exciting real-world recipes. This book guides you through interesting topics spanning a variety of functional areas. Recipes are provided that allow you to configure, build and extend the capability of Salesforce CRM using the Lightning Experience framework.
Table of Contents (16 chapters)
Title Page
About the Author
About the Reviewer
Customer Feedback




Paul Goodey

Copy Editor


Safis Editing


Fabrice Cathala

Project Coordinator

Ulhas Kambali

Commissioning Editor

Vijin Boricha




Safis Editing

Acquisition Editor


Aiswarya Narayanan



Tejal Daruwale Soni



Nikhil Borkar



Tom Scaria

Technical Editor


Diwakar Shukla

Production Coordinator


Deepika Naik