Book Image

Salesforce CRM Admin Cookbook. - Second Edition

Book Image

Salesforce CRM Admin Cookbook. - Second Edition

Overview of this book

Salesforce CRM is a market-leading customer relationship management (CRM) application that is accessed over the internet. This application greatly enhances a company's sales performance, improves customer satisfaction, and provides a robust customer relationship management system for an organization. Salesforce CRM Admin Cookbook, Second Edition enables you to instantly extend and unleash the power of Salesforce CRM and its Lightning Experience framework. It provides clear, comprehensive instructions along with detailed screenshots and code. Whether you are looking for solutions to enhance the core features, such as data management, process automation, data validation, and home page administration, or are looking for ideas on advanced customization techniques, this book will provide you with immediate, practical, and exciting real-world recipes. This book guides you through interesting topics spanning a variety of functional areas. Recipes are provided that allow you to configure, build and extend the capability of Salesforce CRM using the Lightning Experience framework.
Table of Contents (16 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface

About the Reviewer

Fabrice Cathala is a Salesforce MVP who’s been working in the IT industry for over 20 years. He started his career in the world of data center maintenance and operations. In 2001, he moved from maintaining to implementing enterprise-class on-premise applications. Then, in 2005, he discovered cloud computing with Salesforce and has been a cloud evangelist since. He’s run several blogs on the subject, the latest being dedicated to componentization in the context of Software as a Service (https://saas-components.com).

Today, Fabrice is a Salesforce Tech Lead working for Appirio in the UK. He currently holds eight certifications and is a Salesforce MVP. Outside of work, he is an active member of the Salesforce community and recently founded a new Developer Group in Swindon, UK (https://fcatha.la/sfdc-swindon). He is also keen on non-computer activities such as going for a swim with his daughter Macy-Anaïs at the local swimming pool.

I want to say thank you to my wife, Kate, for giving me the freedom to spend a lot of time on my geeky hobbies.