Book Image

Salesforce CRM Admin Cookbook

By : Paul Goodey, Paul Goodey GP
Book Image

Salesforce CRM Admin Cookbook

By: Paul Goodey, Paul Goodey GP

Overview of this book

Salesforce CRM is a market-leading customer relationship management (CRM) application that is accessed over the Internet. It is a proven system which helps to manage large volumes of information across an organization and also improves communication between departments for exceptional customer service. The CRM application is available for the management of sales projections and orders, marketing plans, knowledge management, service and support, partner relationships, and data analytics. The application greatly enhances a company's sales performance, improves customer satisfaction, and provides a robust customer relationship management system for an organization. For optimum performance of the system, there are a lot of things for you as the Salesforce administrator to know and tackle, but there isn't a single book which focuses on the administrative aspect of Salesforce CRM. "Salesforce CRM Admin Cookbook" enables you to instantly extend and unleash the power of Salesforce CRM. It provides clear, comprehensive instructions along with detailed screenshots and code. Whether you are looking for solutions to enhance the core features or are looking for ideas for advanced customization techniques, this book will provide you with immediate, practical, and exciting real-world recipes. This book provides practical, step-by-step instructions that cover the use of hidden features, advanced user interface techniques, solutions for process automation, and data and systems integration in detail. This book guides you through interesting topics spanning a variety of functional areas. Recipes are provided that cover data quality and automation, approval and workflow processing, solutions to increase productivity, and the integration of Salesforce CRM with external tools and applications, such as Google and Microsoft Outlook. "Salesforce CRM Admin Cookbook' provides practical, step-by-step instructions to deliver enhanced functionality and extend the power of Salesforce CRM.
Table of Contents (17 chapters)
Salesforce CRM Admin Cookbook
Credits
About the Author
Acknowledgement
About the Reviewers
www.PacktPub.com
Preface
Index

Introduction


In this chapter, we will look at some useful ways in which to increase productivity for administrators and advanced users (or superusers) within Salesforce CRM. There are aspects of routine Salesforce functionality and maintenance that often require manual effort such as linking Salesforce records to external systems, presenting help pages, and deleting multiple records, recipes for which will be covered.

Productivity tools for administration include the mechanism to export records from Salesforce and be able to link those records using tools such as Microsoft Excel. Here, we look at a mechanism to ensure that the IDs in Salesforce can be handled correctly within these types of external system.

We will also look at a way to build help pages within Salesforce to display context-specific help information that increases users' productivity and frees administrators to concentrate on their tasks in hand.

Finally, we will build a routine that extends the Salesforce platform by providing...