Book Image

Salesforce CRM Admin Cookbook

By : Paul Goodey, Paul Goodey GP
Book Image

Salesforce CRM Admin Cookbook

By: Paul Goodey, Paul Goodey GP

Overview of this book

Salesforce CRM is a market-leading customer relationship management (CRM) application that is accessed over the Internet. It is a proven system which helps to manage large volumes of information across an organization and also improves communication between departments for exceptional customer service. The CRM application is available for the management of sales projections and orders, marketing plans, knowledge management, service and support, partner relationships, and data analytics. The application greatly enhances a company's sales performance, improves customer satisfaction, and provides a robust customer relationship management system for an organization. For optimum performance of the system, there are a lot of things for you as the Salesforce administrator to know and tackle, but there isn't a single book which focuses on the administrative aspect of Salesforce CRM. "Salesforce CRM Admin Cookbook" enables you to instantly extend and unleash the power of Salesforce CRM. It provides clear, comprehensive instructions along with detailed screenshots and code. Whether you are looking for solutions to enhance the core features or are looking for ideas for advanced customization techniques, this book will provide you with immediate, practical, and exciting real-world recipes. This book provides practical, step-by-step instructions that cover the use of hidden features, advanced user interface techniques, solutions for process automation, and data and systems integration in detail. This book guides you through interesting topics spanning a variety of functional areas. Recipes are provided that cover data quality and automation, approval and workflow processing, solutions to increase productivity, and the integration of Salesforce CRM with external tools and applications, such as Google and Microsoft Outlook. "Salesforce CRM Admin Cookbook' provides practical, step-by-step instructions to deliver enhanced functionality and extend the power of Salesforce CRM.
Table of Contents (17 chapters)
Salesforce CRM Admin Cookbook
About the Author
About the Reviewers

About the Reviewers

A 25-year veteran of the IT industry, Keir Bowden has been working with Salesforce and the platform since late 2008 and holds all certifications from Administrator through to Technical Architect. He is also a two-time MVP, frequent blogger on Apex and Visualforce solutions, and speaker at events such as Dreamforce and Cloudstock.

Keir is the Chief Technical Officer of BrightGen, a Platinum Cloud Alliance Partner in the United Kingdom.

Sree (aka Veturi JV Subramanyeswari) is currently working as a Solution Architect at a well-known software consulting MNC in India. Prior to joining this company, she served few Indian MNCs, many startups, and R&D sectors in various roles such as programmer, tech lead, research assistant, architect, and so on. She has more than eight years of experience in web technologies covering media and entertainment, publishing, healthcare, enterprise architecture, manufacturing, public sector, defense communication, and gaming. She is also a well-known speaker who delivers talks on Drupal, Open Source, PHP, and Women in Technology, among other topics.

Sree has reviewed other tech books including:

  • DevOps

  • Twitter Bootstrap

  • Drupal 7 Multi Sites Configuration

  • Building Powerful and Robust Websites with Drupal 6

  • Drupal 6 Module development

  • PHP Team Development

  • Drupal-6-site-blueprints

  • Drupal 6 Attachment Views

  • Drupal E-Commerce with Ubercart 2.x

  • Drupal 7: First Look

  • Twitter bootstrap

  • Drupal SEO

  • and many more