Once our web application is built and its stability ensured, we can start preparing it for deployment to its intended market. This will mainly involve the optimization of the assets that make up the application. Optimization in this context mostly refers to compression of one kind or another, some of which might lead to performance increases too.
The focus on compression is primarily due to the fact that the smaller the asset, the faster it can be transferred from where it is hosted to a user's web browser. This leads to a much better user experience, and can sometimes be essential to the functioning of an application.